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Interview with: Paul Eden

Welcome back to our Interview With series, where we sit down with leading figures in the global real estate industry. Today we are talking to Paul Eden, the founder of Regal London. 


Tell us about Regal London and how it started?

Regal London was founded in 1998 by Paul Eden and Simon De Friend. Over the last 20 years, we have evolved to become one of the capital’s most renowned and respected residential-led mixed use developers.

We are privately held, with headquarters in London and offices in Hong Kong, Shanghai and Dubai. We focus on adding true value, with award-winning residential-led mixed use developments across the capital including The Compton in St John’s Wood, and Dalston Place in East London.

How do you choose the locations for your developments and why Clapham?

Our two decades of experience has given us great insight into the priorities of our buyers, who are always at the front of our minds when looking for new sites on which to build homes. Great local amenities, good public transport connections and of course growth potential are the key drivers.

Clapham ticks all of these boxes and has continued to be a hugely popular location among buyers and renters alike, particularly with its renowned village-style feel and famous parks, which are now top priority among home-hunters.

Can you tell me more about Clapham Place?

Clapham Place is our latest development in London’s sought-after neighbourhood in South West London. The 62 apartments and penthouses are set in a prime location just moments from the area’s independent bars, cafés and restaurants, close to Clapham’s landmark parks and open green spaces, including Clapham Common and Battersea Park. It is also within a ten-minute walk of three stations, which provide access to the London Underground and national rail network for shopping on Oxford Street, business in The City and the capital’s top schools and universities. The
homes are designed in a luxuriously, contemporary style with bespoke interiors and underfloor heating. Each property has its own private terrace or balcony, with many of them offering the most incredible views across South London such as Battersea Power Station.

Convenient residents’ amenities include a concierge service, state-of-the-art private gym, a private courtyard garden and an elegant rooftop terrace with panoramic views across the City. It’s a fantastic offering.

Clapham has long been famous within London and the UK, do you feel that the fame is extending to international markets?

Clapham has always held great appeal to a broad range of Londoners, from university students to professionals to families, thanks to its ideal fusion of shopping, vibrant nightlife and green open spaces, not to mention the vast variety of culinary options.

This message is increasingly enticing international buyers away from the traditional golden postcodes in Kensington, Knightsbridge and Westminster, recognizing the local amenities and proximity to schools, universities and business hubs. The value offering compared to its cousins north of the river is an exciting prospect for investors.

What sets a Regal London development apart from the rest of the market?

Our hallmark of quality, with superior specifications and customer service is what truly sets us apart. We are an industry leader in architectural design, and our ambition is to be the best in London, which is reflected in our striking portfolio of homes, from picturesque canal-side apartments to majestic eight-bedroom mansions. We’ve won many high-profile industry awards in our 20 years in business, showcasing our exceptionally elegant properties and proving how a Regal
London property is considered an outstanding investment.

Our meticulous in-house design team and incredibly creative interior design division ensures we can provide a boutique developer experience, with every exterior and interior detail perfectly considered.

You have offices in London, Hong Kong, Shanghai and Dubai, how does Regal London ensure that international buyers have a smooth and stress-free buying experience?

A city like London attracts interest from all over the world. Our international sales teams in Hong Kong, Shanghai and Dubai are on hand to guide and support new clients and repeat purchasers from the Middle East, India, China and the Far East. Offering buyers a hands-on experience with teams on the ground ensures that we can provide the best expertise for the local market, and ensures that all year round we have the experience of the relevant culture, requirements and needs of these buyers.

Over the next 5 years, what do you think we’ll see in terms of demand and supply in areas such as Clapham? Will the pandemic slow down developers in zone 1 and 2?

The international appeal of London isn’t going to diminish any time soon. It is a global city, with world-class educational options, unrivalled lifestyle, transport and a hub for global business and finance, making it ripe for investment. The Prime Central London market is now looking a ‘good value’ proposition relative to other prime markets globally, and prices are likely to recover more quickly than other parts of the property sector, led by a spike in demand from investors and opportunistic owner-occupiers. Clapham has remained in consistently high demand among buyers and investors for over a decade.

Has the global pandemic changed buyers’ priorities, and how does Clapham Place appeal to these?

The recent release of pent-up demand has meant we have seen a spike in transactions over the summer, and although buyers’ priorities have certainly shifted, well-designed, high quality homes in good locations will always be popular.
The proximity to Clapham’s world-famous common and lifestyle amenities continue to appeal to a broad range of buyers, as well its unrivalled transport connections. Clapham Place has some of the best restaurants, bars, shops and leisure on its doorstep, as well as transport connections to the capital’s top schools and universities, business and finance hubs, and cultural destinations.



For more information in Clapham Place from Regal London click HERE

Or contact us directly HERE

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